Very nice piece of in-store and street theatre - translating to a lovely piece of digital content. I'm a big fan of this type of offline activity echo-ing online.
Star Wars x adidas Originals New York March from hypebeast.tv on ...Read More
I work at 180/RIOT here in Amsterdam and am very proud to share with you some exciting work we have done for adidas Basketball.
As reported by AdAge, we have created a unprecedented YouTube experience - interactive videos that unlock more ...Read More
Nice "idea" by Sony to create a competition TV show called The Tester for their PlayStation Network, where 11 gamers battling for a spot on Sony's game design staff.
According to the press release, those 11 will have to compete in ...Read More
adidas have become the first company to add augmented reality to their products, according to Wired Magazine's article.
In February, adidas originals will release augmented reality enabled trainers which can be activated on adidas.com - presenting an adidas originals virtual world ...Read More
Great blogger outreach campaign by Budget Rental Car, encouraging people to hunt for "treasure" in specific cities. Finding the spot first meant that you would win $10k. The campaign achieved great success and huge socially generated coverage with no traditional ...Read More
Nice social media/mobile campaign by Levi's... only 2.2k followers though. Perhaps the value of a pair of Levi's isn't perceived as exciting enough for there to be more...but nice idea all the same and it's reached more people through re-tweets ...Read More
I started using Google Chrome this week, as it was recently released for macs. And I must say I'm impressed with it's speed and usability. I'm even more impressed by the 11 short films that Google has created ...Read More
In an effort to dramaize their pouring ritual, Stella have set up an 21 day painting project in central New York. which features a hand painted bill board depicting the step by step pouring ritual in a pain staking process ...Read More
When it comes to smart, social media thinking you can't get much better than this. And when you're a brand it proves the importance of giving people tangible value within the social space.
IKEA created a facebook profile for one ...Read More
